ferrari sales
Wednesday, October 14th, 2009
A business starts with a name, and different people working together to make the business a success. A business can only be a success if they can sell their products and break-even, this is where the total costs equals the total revenue. If possible, go beyond the break-even point would be better as the business will be able to make profit and allows themselves to have a margin of safety before they can fall into a loss.
We can all talk about break-even points and how many goods a business has to sell to meet and go beyond the point. However, can all of us make this break even point a reality? Not if no one is going to sell, and no one wants to buy.
First Question: Who is your target market?
So, what needs to be considered first is the target market. What kind of people are you aiming at? Who would buy your product? This is the main part as, if no one wants to buy our product, who’s going to buy them? To identify your target market, think about what would appeal different people to your product. By different I mean people with different ages, gender, income etc. For example, you won’t sell an Enzo Ferrari to people with low income, they would not buy it, but they would be more than happy to get it off you for free though, who wouldn’t?
Market Research: Difference between failure and success
Market research is very useful to help you know what product is aiming at what people and who would buy that product. Technically, market research helps you know what you need to include in your product and to sell them at what price in order to get maximum amount of sales. Before you sell, make sure you find out about what customers want first, and what you can do to stay on top of competition, otherwise it will pretty much be a gamble for you.
Advertise your product
Make sure people are aware of your product when you launch it, otherwise no one is going to buy them, even when they have the money ready for the kind of product. Sending out leaflets, posters, TV commercials are only 5% of the many ways you can use to advertise.
Sell your product.
You cannot expect people coming to you asking to buy your product. If that’s the case, all your telling them is you don’t care whether or not they buy from you, people would feel depreciated. This pretty much will give your competition your customers and take away your profit and may lead to bankruptcy.
Firstly, if you have a shop, make sure you put a really eye-catching product to call people to come into your shop, and when they do, greet them with a warm smile and a welcome. At least, they would feel they mean something to you and your business, instead of just feeling ignored or neglected (in some cases) and only matters when they buy your whole store.
If you are a small business, as in like maybe you are a business in school, where the directors are students and only the students are responsible of the money going in and out of the business, you have got to make sure everyone pulls their weight in producing, selling the goods, and keeping the money safely. Don’t say, the Sales director should sell because they are the sales director. You can tell them to sell and if they don’t, you can decide whether or not they should be in the team. However, if they carry on not bothering about selling, and you carry on being selfish and not wanting to sell, you are seriously producing a loss to your business and team. Have a meeting to decide who sells, what needs to be done with the selfish ‘sales director’, but at the same time, make sure you go around selling, otherwise, your hassles and stubbornness are only going to decrease the amount of sales and profit you can potentially make. However way you want to do it, be wise, be ready and be prepared for anything, because the world of business is full of challenges and risks.
Nabihah Zaid






